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Over the years we have developed many international core campaigns.
Among these are:
- Pan European launch campaign for Asta Medica's oncology therapy Miltex
- International core campaign for the launch of Astra's erectile dysfunction therapy MUSE
- Core campaign for the international launch of Pharmacia and Upjohn's Genotropin Miniquick
- International core campaign and branding manual for Genotropin
- Core campaign materials for the relaunch of Astra's Xylocaine
- Core ad campaign, detail materials and Med Ed programmes for Astra's long acting local anaesthetic Naropin
- INOmax, pan-European and USA campaign targeting neonatologists and intensive care specialists
- With our colleagues at TWBA\Worldhealth LLNS in New York we have developed a new international campaign for UCB's Keppra
Of course, we have also implemented international core campaigns generated in other markets adapting them, where necessary to local needs.
Our association with TWBA\WorldHealth
means that we are ideally suited to both devise and execute core
campaigns for multinational pharmaceutical companies.
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