As well as developing mid-life and mature brands, LEC Advertising has a proven track record of successful product launches.

Here are some examples of brands we have launched with great success.

Would you want to risk your new brand with anyone else?

Vioxx

• The most successful launch of all time.
• 90% awareness- and prescribed by 35% of doctors after just 16 weeks.

Lipitor

• 2nd most successful launch.
• 9 months after launch was selling £1,000,000 a month.
• Pharmaceutical Times' Most Successful Drug Launch of 1997.

MUSE

• 6th most successful brand launch.
• Sold its first £1,000,000 in just 11 weeks.

Prozac

• Mike Lane and David Earl launched Prozac and saw it through to patent expiry - making it the UK's leading antidepressant brand on the way.

Symbicort

• AstraZeneca have announced that this was their most successful launch ever.

Neoclarityn

• Launched on a relatively modest advertising budget
• Highest spontaneous recall of any ad in 2001
• Became brand leader 13 months after launch