Your LEC Team
Our experienced staff provides all of the services you would expect from a fully integrated healthcare communications group. A total of 14 languages are spoken fluently, reflecting the truly international nature of our staff and client base. Currently, staff turnover stands at less than 1%, a figure we are very proud of.
MIKE LANE - Managing Director
Mike is an acknowledged industry leader with 40 years' experience, 10 of which were with Hoechst and then Astra, where he became Head of Marketing. In 1983 Mike joined General Advertising as Marketing Director, and then founded GA International before forming LEC, with David Earl and Phil Cox, in 1993. Mike has launched a string of successful products both during his time as a marketer and as an advertising professional. Mike is also Chairman of Athena Medical PR.
email: mike@lec-ad.com
DAVID EARL - Planning Director
David started his healthcare career at Beecham where he gained extensive market research, sales and marketing experience. For more than 20 years he has provided clients strategic and tactical advice covering all aspects of healthcare marketing, together with day-to-day account direction. David is responsible for many highly successful launches, as well as the revitalisation of mature products.
email: dave@lec-ad.com
PETER HUDSPETH - Client Services Director
Peter’s career started with Searle in 1980, working in a variety of sales and marketing roles, before moving into healthcare communications ten years later. In 1991 he was appointed as a Board Director at Euro RSCG Healthcare and, in 2000, joined LEC in the same capacity. Peter has launched many major ethical brands including Cozaar, Keppra, Pariet, and Symbicor and has worked on major OTC brands such as Canesten, Nicorette and SMA, and animal health brands including Dectomax, Ivomec and Eqvalan. Additionally, Peter has extensive global/international experience with brands such as Keppra and Reyataz.
email: peter@lec-ad.com
JEFF DANIELS - Creative Director
Jeff’s creative career started in mainstream consumer agencies before he joined Publitek in 1983 to focus on ethical and consumer healthcare. In 1992 he was a founder member of Pan Communications and, in 2002, was appointed as Chief Creative Officer, Europe, with US based Grey Healthcare Group. Jeff’s multi-award winning international experience embraces such major healthcare brands as: Benecol, Crestor, Plavix, Serevent, Singulair, Spiriva, Viagra and Zantac. At LEC, Jeff works across all key client accounts.
email: jeff@lec-ad.com