LEC Scooped ad of the year in the Nursing Journal Advertisement of 2009 as judged by the target audience. The entry was "Good Hair Day" for Schering-Plough’s CAELYX which also was recognised in three other categories. The whole campaign comprising advertisement, detailing aid and mailing, was Highly Commended in the Craft Award for Hospital Campaign, the sales aid was nominated in the Detailing Aid category and came sixth in the target audience judged Hospital Journal Advertisement category.

Mike Lane, LEC’s Managing Director was highly delighted with the recognition and the fact that the campaign had done what it set out to do - stimulate sales.

As an IPA member since 2005, LEC has achieved IPA Continuous Professional Development (CPD) Accreditation for the second year running for the year 2008.

 Peter Hudspeth, LEC’s Client Services Director, said ‘...we are delighted with this news. IPA Continuous Professional Development Accreditation is a tribute to everything that has been accomplished with the agency’s people development activities’.

The past nine years of IPA CPD have given training and development a significantly higher place on the advertising industry’s agenda and has established a framework for best practice in attracting, retaining and developing talent.

The IPA’s CPD scheme encourages member agencies to provide developmental opportunities for staff, across all departments and skill disciplines. Individuals and their agencies share responsibility for ensuring that skills are constantly honed so that everyone operates at peak performance.

 LANE EARL COX, one of the UK’s leading healthcare communications companies, is pleased to announce two senior appointments to its creative and creative services departments.

Harry Armfield, Deputy Creative Director - Copy, joins from Langland where he worked on a number of key accounts. Harry has also worked at leading agencies such as Pan Communications, FCB Brussels, Saatchi & Saatchi and JWT Deltakos. Harry has experience across a broad range of therapy areas including: bacterial infection; HIV/AIDS; obesity; oncology; respiratory; urology and women’s health. Harry will be teamed with Kim Hughes, Deputy Creative Director - Art, at LEC.

Brian Cottee, previously at Grey Healthcare Group, joins LEC as Creative Services Manager. In addition to managing LEC’s busy internal studio, Brian will also oversee all aspects of production and further develop its comprehensive digital offering.

Jeff Daniels, Creative Director at LEC, commented: "Recent growth has stimulated us to expand our creative department significantly. Our strong client/agency relationships are predicated on our ability to deliver creativity across the board. The addition of Harry and Brian to our team will expand that capability. I have had the pleasure of working with both of them at previous agencies, and they will be working, variously, across our entire client portfolio."

The Directors of LEC are delighted to announce the appointment of Jeff Daniels as Creative Director of the agency.

Jeff has been involved in three other successful agencies in our sector - Publitek, Pan Communications and most recently held the post of Executive Vice President and Chief Creative Officer, Europe, for the healthcare division of Grey Global Group.

An Art Director by training, Jeff has augmented this by studying and specialising in strategic brand development and positioning. He has been involved in the overall creative implementation and tactical introduction of a number of major brands such as: Crestor (AstraZeneca); Exubera (Pfizer); Singulair (Merck Sharp & Dohme); and Spiriva (Boehringer Ingelheim/Pfizer), to name but a few. Jeff has built up excellent relationships with his clients over the years and enjoys participating in - and often leading - international cross-functional brand analysis and development teams on behalf of major blue-chip clients in the UK, the United States, Western Europe, Eastern Europe and the throughout the Middle East.

Jeff serves as a permanent member of the Board of Judges for the New York Festival ’Global’ Advertising Awards, as well as being a regular HAAG and PMS Awards judge, and he has won more than 40 UK and international creative awards, and that’s not counting the dozens of other awards won by various creative teams working under his direction.