Fantastic news for LEC Communications (holding company of LEC Advertising and Athena Medical PR)!  We were featured in International Track, a league table that was published in the Sunday Times on 11 July.  International Track is one of seven league tables produced by a research and events organisation called Fast Track.  International Track ranks companies with the fastest growing international sales based on the previous two years’ accounts.  LEC were ranked 62 in the league and was in illustrious company. The business won three contracts in Paris and Brussels in 2008, which helped its overseas sales to grow 62% a year, between 2006 and 2008.

This is great news for LEC and Athena and is testament to the hard work in servicing our international client base. 

Inclusion in this league table raises the profile of both LEC and Athena among a highly prized target audience

LEC have bolstered their digital capabilities with the appointment of Michal Cwierz as Digital Technical Director.

Michal brings exceptional experience and expertise to LEC having previously worked on high profile digital campaigns for New Scientist, Computer Weekly, Ferrari, Mercedes-Benz, Rolls-Royce, Sony, AEG and Electrolux.

“Technically Michal is one of the most talented and versatile individuals that I have ever met”, said Matthew Baker, Deputy Managing Director and Head of Digital. “Michal will ensure that we deliver the most innovative, exciting and technically sound digital solutions. We now have the perfect blend of strategy, scientific know-how, creativity, writing and digital expertise under the same roof. This is an exciting time for LEC as we are looking forward to working with Michal to produce exceptional work”.

Michal will oversee web development, web design and software programming (for solutions such as interactive sales aids, mobile marketing, compliance tools, KOL mapping, websites etc), animation and video editing and work with the team on innovative social media campaigns.

LEC is pleased to announce that it has added Phadia to its list of clients. The agency won a pitch for Phadia’s allergy blood testing product ImmunoCap against strong competition.

ImmunoCap is a blood test which identifies specific allergens for patients that present with allergic symptoms. Confirming atopy together with the specific allergens enables better management of a wide range of common diseases including asthma, rhinitis and eczema. Food allergies with their significant impact and threat to life are particularly suitable for ImmunoCap due to its safety profile and the sensitive nature of the tests which can drill down to component level and identify severity and cross reactivity.

Commenting, LEC’s Managing Director Mike Lane said “This win is important to the agency as it is consistent with our plans to expand into other health- related areas so as to lessen our reliance on our traditional pharmaceutical sector. I’m particularly pleased as seasonal rhinitis is something I have suffered from since I was a boy and anything we can do to help similar patients, I’m sure will be welcomed by them.”

Pamela Pirrit, Phadia’s Product Manager commented “I am really pleased to be working with LEC on this project. Their pitch combined imagination with professionalism, bringing in creativity and appropriate digital touch-points and we are all very excited about bringing the allergy-testing message to the health care community”.

For further information contact:

Mike Lane    mike@lec-ad.com
Pamela Pirrit pamela.pirrit@phadia.com