At this year’s PM Society Awards, LEC was the overall winner in the best Healthcare Industry Journal Advertisement category.

Judged by its intended audience, pharmaceutical industry marketing professionals, this press ad was developed for LEC’s associate company Athena Medical PR.

Not that that makes it any easier, as Mike Lane pointed out, your own colleagues are often your harshest critics.

The Athena ad, developed on a brief of Professionalism and Reliability was in good company as two of LEC’s self-promotion ads also made it through to the final six.

Lane Earl and Cox Advertising have just announced that they have won an unprecedented 12 awards at the New York Art Directors Club annual RX Awards.

Not content with winning a Silver award for the Best Animal Health Ad with a press ad for Schering-Plough Animal Health division’s Optimmune® eye treatment, the agency went on to win an award three other Optimmune ads and one for their ethical pharmaceutical division’s NeoclaritynTM surgery poster as well. Other awards were given for Solvay’s antihypertensive Teveten® Hedge press advertisement, for Pfizer’s Animal Health division’s DectomaxTM and for 5 of the agency’s own ads.

The Rx Awards, which attract entries from around the world, selected these from among more than 1,600 entries at the Awards Night held in Manhattan on the evening of 10th November.

Phil Cox, LEC’s Creative Director, announcing the awards said: “We are delighted that so much of our output has been recognised in this way. More that this, however, we are pleased to be able to deliver such powerful creative work for our clients. This success is due as much to their foresight and imagination as our own.”

Swedish company Q-Med came to the agency for its medical expertise in order to help them to launch Restylane Sub-Q across Europe. Restylane is a natural substance which is injected into the face in order to correct fine lines and wrinkles. The new formulation is for chin and cheek enhancement. The agency created promotional and training materials for this launch.

Later, Q-Med asked Lane Earl & Cox and its Consumer agency TBWA to work on the complete Restylane product range with materials targeted to both Professional and Consumer audiences.

International business with UCB Pharma was expanded with a series of Training Modules and Interactive CDs for Keppra.

Following a successful pitch, Schering-Plough Animal Health asked the agency to work on Optimmune, its product for keratoconjunctivitis sicca (KCS, dry eye). The campaign, which breaks in September promises to create a real stir in the veterinary press.

Finally, LEC Director David Earl made history when he and his brother Brian won a third sailing championship in the Javelin Class. To add to their Inland and European Championship wins earlier this year, they picked up the coveted 2004 British Championships in August. Although they have won the different events several times before, this is the first time that they have achieved the three Championships in the same year! Photograph shows David on the left and Brian on the right.