20 June 2001

Neoclarityn - Ad Monitor's most encouraging ad

June 2001's Ad Monitor survey in Pharmaceutical Marketing asked 100 GPs " which ads have encouraged you to consider the product further? " 13% of GPs chose Neoclarityn - over twice as many as mentioned the next brand, Avandia.

Ad Monitor concluded: " This is an example of an effective ad, in that it encourages doctors to read text and consider the product further, and in this case, it has been done without a large ad spend on blitzing the press"

Click here to see the ad for yourself.

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