4th November 2002

Five Marketing Effectiveness Awards for NeoClarityn and Symbicort

The 2002 Pharmaceutical Marketing Effectiveness Awards saw success for two of our brands.

The AstraZeneca Respiratory team received the INTEGRATED MARKETING AWARD for their launch of Symbicort. In addition, they were Commended in the PRODUCT LAUNCH OF THE YEAR category and a received nomination for INTEGRATED MARKETING TEAM OF THE YEAR.

Schering Plough's NeoClarityn team went home with the JUDGES' AWARD FOR INNOVATION and were Highly Commended PRODUCT LAUNCH OF THE YEAR category.

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