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August 1st 2007
Jeff Daniels joins Lane, Earl & Cox as Creative Director
(Download this Press Release in PDF format)
The Directors of LEC are delighted to announce the appointment of Jeff Daniels as Creative Director of the agency. Jeff has been involved in three other successful agencies in our sector - Publitek, Pan Communications and most recently held the post of Executive Vice President and Chief Creative Officer, Europe, for the healthcare division of Grey Global Group.
An Art Director by training, Jeff has augmented this by studying and specialising in strategic brand development and positioning. He has been involved in the overall creative implementation and tactical introduction of a number of major brands such as: Crestor (AstraZeneca); Exubera (Pfizer); Singulair (Merck Sharp & Dohme); and Spiriva (Boehringer Ingelheim/Pfizer), to name but a few. Jeff has built up excellent relationships with his clients over the years and enjoys participating in - and often leading - international cross-functional brand analysis and development teams on behalf of major blue-chip clients in the UK, the United States, Western Europe, Eastern Europe and the throughout the Middle East.
Jeff serves as a permanent member of the Board of Judges for the New York Festival 'Global' Advertising Awards, as well as being a regular HAAG and PMS Awards judge, and he has won more than 40 UK and international creative awards, and that's not counting the dozens of other awards won by various creative teams working under his direction.
About Lane, Earl & Cox (LEC):
A leading healthcare communications company, Lane, Earl & Cox boasts a diverse roster of pharmaceutical clients -- large and small, domestic and global. LEC prides itself on disrupting conventions and creating bold communications that truly set its clients and their products apart.
The agency's offerings include the creation of advertising and promotion in the pharmaceutical, proprietary, consumer, diagnostics, hospital, biomedical and animal health segments of the industry.
LEC is an integral part of TBWA\WorldHealth and the Omnicom Group Inc. (NYSE:OMC), a leading global marketing and corporate communications company. Together, the two entities have 22 healthcare agencies and over 275 consumer agencies within the network. Omnicom agencies provide advertising, media planning and buying, direct and promotional marketing, public relations, and other communications services to over 5,000 clients in more than 100 countries, supplementing the services of LEC and TBWA\WorldHealth.
For further information contact Mike Lane: mike@lec-ad.com
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