Wyeth's HRT Range: Premarin, Prempak C, Premique, Premique Cycle

LEC have been handling Wyeth's HRT products since 1993. In that time we have seen not only the continued success of Wyeth' classic therapies: Premarin and Prempak C but the successful launch of Premique Cycle and Premique - now the UK's leading period-free HRT brand.

November 2000's Pharmaceutical Marketing commented:

"With 38 per cent GP recall, the Premique ad clearly stands out from the HRT crowd...."

and GPs described the ad as "direcly relevant and attractive".

            

Premique continues to be the UK's leading period-free HRT and this series of ads explore some of the possible reasons why.