As the 5th AIIA to be launched, the first requirement of the Teveten campaign was to get noticed.
This launch ad, for Solvay Healthcare, attracted a high level of interest and recall.

The theme of the Teveten advantage was further developed with this new execution in 2003

In May 2005 we took Teveten in a new direction. Clear. Focused. And direct.
The message is unmistakable.

Finalist in both 2005 New York's Globals Awards and Rx Awards

A cutting-edge answer to a third position detail slot !

Another way of communicating that Teveten cuts systolic BP

An innovative use of Direct Mail