In the spring of 2000, LEC Advertising was appointed to handle Oxis and Bricanyl along with the launch of a new respiratory therapy.

Our first work for AstraZeneca was this Turbohaler campaign in November 2000.

In January 2001, Pharmaceutical Marketing's Ad Monitor feature commented that

"One ad that was mentioned quite surprisingly, as it had not been out long, was that for Turbohaler......It was quite clear that the GPs understood the message....First class treatment, economy price"

And even our competitors have praised it. In the same issue, the Creative Director of Money Syner Communications said:

"This is a beautifully simple concept, expertly carried out, that communicates very precisely what it needs to and nothing else. Art direction, copy, concept, wit, warmth - everything is handled just right."

And in December 2000 our Corporate campaign for the Respiratory Division appeared:

The Spring of 2001 saw our first campaign for Oxis, emphasising its flex-ability.