Following a 4-way pitch (which included the HEA itself), we were appointed to launch the Dept of Health's campaign to alert the travelling public to the risks of HIV and AIDs when abroad.
This was achieved via highly targeted press ads and information leaflets at pharmacies, surgeries and airports.

Romola Christopherson, Director of Information at the DOH described our proposals as: "a highly creative, well-presented and original idea which is flexible and has the potential of a long shelf-life."
Campaign. May 7th 1993