After just 16 weeks, Vioxx had 90% awareness and was being prescribed by 35% of GPs. (Pharmaceutical Marketing/ Taylor Nelson. August 1999)

Vioxx had the highest ever awareness and the highest level of prescriptions of any new brand four months after launch. (Pharmaceutical Times/ Isis Research January 2000)

By December 1999 had a 20% spontaneous recall - double that of Viagra, Cozaar and even Losec. (Pharmaceutical Marketing/ Taylor Nelson. December 1999)

" …Vioxx has become the top performing brand regarding the number of GPs who have ever prescribed the product in the first twelve months from launch and hence is the gold standard for this parameter." (Pharmaceutical Times/ Isis Research. June 2000)